WLOG

WLOG

To make Wise, an international money transfer app, more appealing to Gen Z users, WLOG reimagines international money transfer through the lens of travel and shared memories. It turns leftover travel funds into moments, helping users save, spend, and share effortlessly while keeping their journeys alive.

Year

2024 -2025

Team

Eunju Lee (Art Direction, UIUX Designer)

Chae Yun Kim (Art Direction, UIUX Designer)

Jenny Cho (Motion/3D Designer)

Honors

2025 Cannes Future Lions Shortlist

2025 UX Design Awards Nominated

What is about

WLOG is a physical digital experience that transforms leftover foreign currency into a meaningful post travel moment. Gen Z travelers often face the dilemma of what to do with unused foreign coins. After depositing them in a Wise airport photo booth, users receive a QR code linking to a personalized travel journal in the Wise app. Using GPS tagged photos, WLOG helps users relive their journey, transfer funds, or donate to local charities by merging emotional storytelling with financial utility.